Wunderkind vs Attentive
3 ways Wunderkind unlocks more revenue for online retailers
- 1.
Earn up to 5x more revenue than Attentive from high-performing triggered emails & texts - 2.
Identify up to 10x more high-intent visitors, using the industry’s largest Identity Network - 3.
Get a contractually guaranteed lift in email revenue with last-click attribution, unlike Attentive’s default 30-day click attribution.
Get Started
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$5 billion in revenue generated for retail and eCommerce brands in 2024
Wunderkind has the highest identification rates on the market
Attentive’s smaller, newly launched identity network relies on server-side tracking with limited data inputs, leading to gaps in customer identification as privacy regulations tighten and cookie-based methods decline.
Wunderkind has built the largest, most persistent ID graph on the market over the past 10+ years, recognizing over 9 billion consumer devices and more than 1 billion consumer profiles annually. Wunderkind is the only solution that leverages every compliant unique identity technique across first-, second-, and third-party methods, all while remaining fully compliant with GDPR, CCPA, TCPA, CTIA and CASL.
Identify 1 in 3 visitors
Achieve a 25-40% better ID-rate through 1 billion consumer profiles in our Identity network.
Guaranteed revenue impact
Drive up to 5x the revenue of Attentive’s emails, guaranteed.
Accelerated list growth
Grow your email and text lists 2-4x faster with advanced identity resolution and opt-in strategies.
16.7%
of total digital revenue from one-to-one email and texts, measured last click
73%
lift in triggered text message revenue vs. Attentive
9X
lift in triggered text abandonment revenue vs. Attentive
Italian footwear brand Koio drives 14.5x ROAS with Wunderkind
Italian footwear brand Koio tested Attentive for their text program, but quickly discovered integration issues and that their systems weren’t communicating, leading to a drop in text subscribers and revenue. The brand “sprinted back to Wunderkind” to reverse the decline. With Wunderkind’s identification advantage, Koio continues to scale email and text opt-ins, while driving stronger performance.
Read the Full Story
Read the Full StoryRead the Full Story6 reasons eCommerce brands choose Wunderkind
1. Guaranteed Revenue Performance
Wunderkind delivers up to a 500% increase in triggered email & text revenue through advanced identity and personalization capabilities.
Vs. Attentive.com
Attentive reports modest revenue gains, constrained by its newly developed, less advanced, and smaller identity network.
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2. Unmatched Scale & Network Strength
Wunderkind has built the largest, most persistent ID graph on the market over the past 10+ years, applying adaptive learning and decisioning resulting in up to 10x more identified visitors.
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Vs. Attentive.com
Attentive’s smaller, newly launched identity network relies on server-side tracking with limited data inputs, creating gaps in identifying, reaching, and engaging customer profiles and devices.
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3. Full-service and self-service
Choose the level of involvement that fits you best with Wunderkind, whether you want full control over your experiences or expert assistance to design and execute experiences in our fully managed service.
Vs. Attentive.com
Attentive offers limited customer support. Campaign set up, testing, and performance optimization are handled by the client.
4. More Abandonment Revenue With Less Sends
Wunderkind drives up to 5X more abandonment revenue per send by sending out hyper-targeted, real-time messages tailored to individual behaviors.
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Vs. Attentive.com
Attentive lacks consistent event tracking, leading to less precise targeting, broader segmentation, and lower revenue per send.
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5. Cross Session, Browser and Device Tracking
Wunderkind seamlessly ties every device, browser, and session back to a single user to prevent showing pop-ups to returning customers.
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Vs. Attentive.com
Attentive’s ID relies on server-side tracking which is still strictly cookie-based and cannot track users across sessions.
6. Precision Attribution for Clearer ROI
Wunderkind uses last-click (GA) or click+24 attribution to provide a precise, accurate view of performance without inflation.
Vs. Attentive.com
Attentive's 30-day click and 1-day view-through attribution may inflate metrics, making revenue impact less precise.
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Global focus on
privacy & compliance
Wunderkind’s Identity Network stands out in privacy compliance by adhering to GDPR, CCPA, CPRA, CASL, TCPA and CTIA regulations.
Wunderkind does not share behavioral data or PII between clients or with any outside parties. In simple terms, we don’t sell or share email addresses across our client base or externally. Additionally, all customer data is logically separated to prevent commingling or misuse.
Attentive Vs Wunderkind
Wunderkind numbers speak for themselves
| Wunderkind | Attentive | |
|---|---|---|
| Best for | Ambitious eCommerce brands Looking to accelerate growth through advanced identity solutions | Basic Needs Looking to supplement their CRM data with basic identity resolution capabilities |
| Identity Network | 1 Billion consumer profiles recognized 9 Billion Consumer devices 2 Trillion Events tracked per year | Newly Launched & Smaller Attentive’s network just launched publicly with limited data inputs, creating gaps in identifying, reaching, and engaging customer profiles and devices at scale. |
| Identification sources | Compliant and not reliant on cookies Zero- & first-party data 20-40% increase over leading ESPs, through integrations & email capture that determine the best time to ask users to opt-in Second party data Largest identification network with the most persistent data Third party data Acquired from the largest third-party data provider | Cookie reliant Attentive’s ID relies on server-side tracking only, which is still strictly based on cookies, and cannot track users across sessions. |
| Anonymous user identification | 3-6x Higher than industry standards | - |
| Email list growth | 2-4x More emails added to your list | - |
| Text list growth | 2-3x More phone numbers added to your list | - |
| Triggered email revenue | 5x higher than Attentive, on average for clients who switched from Attentive to Wunderkind | - |
| Performance guarantee | Yes Contractually guarantees better performance based on last-click revenue | No |
| Platform agnostic | 75+ ESP integrations Performance is agnostic to ESP | Pushes own ESP Attentive is platform-agnostic but prioritizes its own ESP, potentially reducing flexibility for brands. |
Wunderkind outperforms Attentive email revenue by up to 5x
Compares US performance of abandonment triggered emails over one year to performance of comparable Wunderkind triggered emails (eg, cart and browse) after leaving Attentive.
Unlock a new top revenue channel
When your brand's marketable list multiples, so does your revenue. Identify more site users with Wunderkind.
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